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Kuoni Annual Report 2011

2012

The annual report of Kuoni is made up of five core sections: the Market Report, the Financial Report, the People Report, the Brand Report and the Future Report.


      The cover of the Kuoni Annual Report 2011.
tags
annual report, brand, financial, future, market, people, print, tourism
role
art director
responsibilities
design concept, graphic design, layout, typesetting
client
Wolfgang Scheppe Associates for Kuoni Travel Holding Ltd
team
Andrea Buran, Claudine Iselin, Mario Klingemann, Wolfgang Scheppe

      A detail of a page of the Kuoni Annual Report 2011.

The table of content of the annual report is spatially visualized through a mind map placed in a huge centrefold of the very first signature of the volume. The structure of the various chapters and subchapters is developed into sets of nodes arranged in growing concentric circles.

Readers can immediately grasp and navigate the overall organization of the content by following the connections between nodes.

The mind map evokes the wireframe of a tridimensional landscape, so that readers can find their way through the content as they are exploring a new territory.


      A double page spread of the Kuoni Annual Report 2011.

      A detail of a page of the Kuoni Annual Report 2011.

      A detail of a page of the Kuoni Annual Report 2011.

      A double page spread of the Kuoni Annual Report 2011.

      A double page spread of the Kuoni Annual Report 2011.

      A double page spread of the Kuoni Annual Report 2011.

      A double page spread of the Kuoni Annual Report 2011.

      A double page spread of the Kuoni Annual Report 2011.

      A double page spread of the Kuoni Annual Report 2011.

      A double page spread of the Kuoni Annual Report 2011.

      A double page spread of the Kuoni Annual Report 2011.

      A double page spread of the Kuoni Annual Report 2011.

      A double page spread of the Kuoni Annual Report 2011.

      A double page spread of the Kuoni Annual Report 2011.

      A detail of a page of the Kuoni Annual Report 2011.

A global motion pattern is associated to each of the fifty profiles described in the chapter People Report. It represents all the locations reached by the interviewed person during his/her life by means of magenta arcs projected on a tridimensional world map.


      A detail of a page of the Kuoni Annual Report 2011.

      A detail of a page of the Kuoni Annual Report 2011.

      A detail of a page of the Kuoni Annual Report 2011.

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