The annual report of Kuoni is made up of five core sections: the Market Report, the Financial Report, the People Report, the Brand Report and the Future Report.
- annual report, brand, financial, future, market, people, print, tourism
- art director
- design concept, graphic design, layout, typesetting
- Wolfgang Scheppe Associates for Kuoni Travel Holding Ltd
- Andrea Buran, Claudine Iselin, Mario Klingemann, Wolfgang Scheppe
The table of content of the annual report is spatially visualized through a mind map placed in a huge centrefold in the very first signature of the volume. The structure of the various chapters and subchapters is developed into sets of nodes arranged in growing concentric circles.
Readers can immediately grasp and navigate the overall organization of the content by following the connections between nodes.
The mind map evokes the wireframe of a tridimensional landscape, so that readers can find their way through the content as they are exploring a new territory.
A global motion pattern is associated to each of the fifty profiles described in the chapter People Report. It represents all the locations reached by the interviewed person during his/her life by means of magenta arcs projected on a tridimensional world map.